Mobile application end-user licence agreement

Terms and Conditions for McDonald’s Online Services

United Kingdom

Last updated April 2019

By installing, accessing or using any websites, mobile apps, email newsletters and subscriptions, and other digital properties on which these terms are posted or referenced (together, “online services”), you are entering into a binding agreement with McDonald’s Restaurants Limited (“McDonald’s”, “we” or “us”), in the United Kingdom, which controls and operates the online services from its headquarters at 11-59 High Road, East Finchley, London, N2 8AW, United Kingdom.

You should also review our Privacy Statement which describes how we collect, use and share information.

The online services are not intended to be used by, or targeted to, anyone under the age of 16 years old. You must be at least 16 years old to use the online services.

If you are under the age of 16, then you must immediately stop using the online services and request that McDonald’s close any online services account that you have created. You can request account deletion by contacting us using the Contact Us section on our website.



1. About the online services.


Availability of products and services. McDonald's products and services are available in many parts of the world. However, the online services may describe products and services that are not available worldwide.



Obey the rules of the road. Whenever you use the online services, you must obey the rules of the road and all applicable rules and regulations. If you are the driver of a vehicle or other mode of transport, make sure you are lawfully parked before using the online services. You must not use the online services while you are the driver of a moving, or stationary but not lawfully parked, vehicle or other mode of transport. In the interest of safety at all times, you should only use the online services when it is lawful and safe to do so.



You are responsible for your devices and accounts. You are responsible for any devices, software and services needed to use the online services. McDonald’s does not guarantee that the online services will fully function on any particular device or with any particular software. You are also responsible for any messaging and data charges, fees and taxes for your use of the online services, including when we communicate with you by text, email or other means that you choose. You may only use the online services with devices that you own or control and using only the authorized operating system (e.g., Apple iPhone OS for Apple devices). If you create an online services account, you are responsible for keeping the account secure and for all activity under the account. You can only use one online services account and must keep your account information accurate at all times. If you download or stream our online services onto a mobile device or other device not owned by you, you must have the owner’s permission to do so. You will be responsible for complying with these terms, whether or not you own the mobile device or other device.



McDonald’s right to update or terminate the online services. You understand and consent that (with or without notice) McDonald’s may update, modify or terminate the online services (or your access to them) from time to time, including by pushing updates to (or removing functionality or access from) any McDonald’s mobile app that you have installed on your device.



Updates to these terms. McDonald's may also update these terms at any time and at its sole discretion. If McDonald’s makes material changes to the terms, we will notify you by any reasonable means such as by posting the new terms in the online service. If you do not agree to the changed terms, then you must immediately stop using the online services and request that McDonald’s close any online services account that you have created. To close your account, please contact us via the Contact Us section on our website or visit the FAQs section of the McDonald’s app (should you wish to close your app account) for information on how to do so.



Independent businesses operate many restaurants. Whilst McDonald’s operates and controls the online services, it is not responsible for the operation of all restaurants. Many restaurants are instead operated by independent franchisees of McDonald’s. Each franchisee is independently responsible for its legal and regulatory compliance, for any issues relating to the supply of the products to you, and for any employment related matters in their restaurant. The full name and address of the restaurant operator can be found on your receipt.



Links to job opportunities from the online services. McDonald's and its franchisees are equal opportunity employers committed to diverse workforces. The online services may provide links to job opportunities posted by McDonald’s or by its franchisees. This means that the business that posted the opportunity is alone responsible for setting the job requirements, all hiring decisions, and all other employment related matters in its business. Neither McDonald’s nor its parent company control franchisees’ employment policies and practices. Neither McDonald’s nor its parent company employ independent franchisees. If you are hired by a restaurant operated by a franchisee, only that franchisee, and not McDonald’s or its parent company, will be your employer.



How to contact us. If you have any questions or comments regarding the online services, please see the Contact Us section in the online services.



2. Our information practices and communications with you.


McDonald’s Privacy Statement. Our Privacy Statement describes our information practices, including how we collect, use and share information.



How we communicate with you. Through the online services, you may opt in to receive emails, text messages to the mobile number you provide to us or push notifications from McDonald’s. When you opt in to any of these types of communications, you understand and consent that that you will receive marketing, transactional and other messages from McDonald’s. McDonald’s may use the information you have provided to us to communicate with you in accordance with our Privacy Statement.



Opting out of communications generally. You have a choice in how we communicate with you. You can generally find your communication preferences with instructions on how to opt out in the profile section of the online service that you use. You may also have the ability to change your communication preferences using your device settings. In addition, our communications themselves may include the opportunity to opt out. You understand and agree that you may need to separately manage your communication preferences for each communication method. For example, if you opt out of receiving marketing emails, you may still receive marketing text messages if you’ve opted in to receiving them. Whilst we do our best to offer convenient methods for you to manage your communications preferences, you may need to separately adjust your preferences for each online service. Please note that for some account-related and transactional communications, the only way to stop receiving these communications may be to close your online services account. Lastly, please note that if you are receiving communications from a McDonald’s franchisee, then you will need to opt out from them directly.



3. Sending orders to restaurants.


This section applies to any orders you place using the app. Please read this section before you send any orders to restaurants using the app. Please see the app FAQs for more information on ordering.



About ordering. The purpose of ordering is to provide customers with a convenient way of building orders for products in advance and submitting their orders by checking in at a participating restaurant. You must register an online services account in order to use ordering. You may only purchase products using the app if you are at least 16 years old. Before you submit an order, you must register a credit card or debit card (either one, a “payment card”) to use with your orders. Not all restaurants may choose to make their products available via ordering. You will need to enable location services on your device in order for ordering to function properly. Ordering may not be available in all online services.



Registering your payment method.McDonald’s and the restaurants use third party providers to securely store your payment card information and process your payments to restaurants. You understand and agree that, when you register a payment card, McDonald’s or its third party providers may verify that the payment card you registered is valid. You also understand and agree that when you use ordering to make a purchase from a restaurant, that restaurant will be the merchant of record. Restaurants may require information other than your order code to verify your purchase.



You purchase products directly from restaurants. When you use ordering, you submit orders directly to a participating restaurant and the contract for supplying the products will be between you and the business which operates the restaurant that accepts your order. The restaurant where you collect your products is responsible for preparing the products and providing them to you.



About the products in the online services. All products are subject to availability at the restaurant where you collect your order. Some restaurants do not sell all products. Images of products and packaging on the online services are examples only and may not be identical to the product or packaging you receive from a restaurant. Differences may be due to your device’s display of colours or factors such as the ingredients used, the supplier, the region of the country and the season of the year.



About the prices in ordering. The business operating each restaurant independently determines its own prices. Prices include VAT at the current UK rate. Certain offers and pricing may not be available for all orders at all locations.



Building, confirming and sending your order to a restaurant. You can use ordering to build your order and send it to a participating restaurant that you select. When you pay via our app, you do not make your purchase until you check in at a restaurant, and your payment card will not be charged until you check in at a restaurant. Orders made must be collected in person from the restaurant.



Checking in at a restaurant and making your purchase. You can check in at any participating restaurant, even if you selected a different restaurant when you built your order. You make your purchase from a restaurant when you complete your check in at that restaurant.



Updated order totals at check-in. Updated order totals at check-in can result from changes in products, pricing, taxes or other fees required by law due to your arrival at a different participating restaurant than you originally selected. Updated order totals can also result from the unavailability of certain products, changes in price, or other reasons.



Paying for your order. You make your purchase when you complete your check in at a restaurant. You may pay using the payment card you have selected or at the counter or drive-thru using a credit or debit card or cash. When you complete your check in at the restaurant, unless you choose to pay by cash, you authorize the restaurant to process your order total (and if updated, your updated order total). The restaurant’s payment service provider will process the amount you authorize to be charged to the payment card you selected when you built your order. You may receive a notification within the ordering feature that the restaurant has accepted your order and is preparing it. You own the products after you have collected them. When you pay by ordering, your receipt is emailed to you unless you have disabled email receipts.



Cancelling your order, refunds and your consumer rights. You have the ability to update or abandon your order at any time until you check in at a restaurant. However, once you complete your check in order at a restaurant, you cannot cancel it. This does not affect your legal rights as a consumer to cancel certain contracts under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If you desire to seek a refund for any reason, including if the products are unsatisfactory or for other reasons, please contact the restaurant where you purchased the product regarding any refund due to you. Your legal rights in this respect are not affected by anything in these terms. Advice about your legal rights is available from your local Citizens' Advice Bureau.



Food ingredients and allergens. Restaurants produce food in a kitchen (area) where allergens are handled and whilst restaurants try to keep things separate, neither we nor any restaurant can guarantee any product is allergen free.



You can view ingredients including allergens and nutritional information under the Nutritional Information section per product within our online services including the app and also on our website.



4. Offers.


You have the possibility of receiving offers through the online services. The following general terms apply to the offers: (1) the offer may only be available through that particular online service and for the product shown and subject to availability, in participating restaurants only, and until the expiration date; (2) serving times apply (e.g., certain non-breakfast offers may not be available at breakfast serving times); (3) unless otherwise stated each offer expires on redemption; (4) only one offer can be used per restaurant visit; (5) offers are not transferable; and (6) there is no cash alternative. In addition there may be specific terms that apply to the offer which are stated next to the offer.



5. Ownership and Licenses for the online services.


McDonald’s intellectual property ownership. Any and all rights in the online services are and shall remain the exclusive property of McDonald’s or its licensors. For purposes of clarity, “online services” includes any and all content on the online services, such as, but not limited to, text, images, graphics, logos, page headers, button icons, images, audio clips, digital downloads, data compilations, software, trade marks, service marks, trade dress, audio, video, data and other materials (together, “content”) as well as any part of the online services. The online services are licensed, not sold, to you. Nothing in these terms intends to transfer any such rights to, or to vest any such rights in, you. You may not take any action to jeopardize, limit or interfere with McDonald’s or its licensors’ rights.



Your license to use the online services. Subject to these terms, you are granted a personal, non-exclusive, non-transferable and revocable license to use the online services solely for your own personal, non-commercial purposes solely in accordance with these terms. For purposes of clarity, “use” includes accessing, interacting with, and displaying. No licenses or rights are granted to you by implication or otherwise, except for the licenses and rights these terms expressly grant to you. McDonald’s reserves all other rights.



Trademark information. Trade marks, service marks, and all graphical elements, including the look and feel appearing on the online services, are distinctive and protected trade marks or trade dress of McDonald’s or licensors. The online services may also contain various third-party names, trade marks, and service marks that are the property of their respective owners.



6. User submissions and unsolicited ideas


User submissions. Some online services may allow you to send comments, remarks, suggestions, ideas, graphics, photographs, questions, complaints or other information posted or communicated to McDonald’s through the online services (together, “submissions”). You understand that by submitting any information to McDonald’s through the online services, you grant McDonald's a perpetual, irrevocable, worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, distribute, sublicense to others, modify, translate, prepare derivative works of, publicly display, and publicly perform the submissions, including to use them for any commercial or other purpose whatsoever without approval from or compensation to you or any other person. McDonald’s will not be required to treat any submissions as confidential.



Unsolicited ideas. It is McDonald’s policy not to consider unsolicited ideas. While we appreciate you taking the time to consider McDonald’s, we’re unable to review new ideas from outside the McDonald’s system. You expressly waive any and all claims against McDonald’s in connection with McDonald’s consideration, use or development of any product, design, concept or other materials similar or identical to your submission now or in the future.



7. Intellectual Property Rights


All intellectual property rights on our online services belong to McDonald’s and the rights on our online services are licensed (not sold) to you. You have no intellectual property rights in, or to, the online services other than the rights to use them in accordance with these terms.



Third party intellectual property rights. KRAFT and PHILADELPHIA are registered trade marks of Kraft Foods used under licence. Where the Rainforest Alliance certification is shown, these products contain 100% Arabica coffee beans, grown on Rainforest Alliance Certified™ farms. Coca-Cola, Fanta and Sprite are registered trademarks of The Coca-Cola Company. Oasis is a registered trade mark of Atlantic Industries. Buxton® Reg. trademark. PG tips is a registered trademark of Unilever. Cadbury, Dairy Milk, Oreo and Crunchie are registered trade marks of Mondelez International used under licence. The Apple logo and Apple Pay are trade marks of Apple Inc. Google Play and the Google Pay logo are trade marks of Google LLC.



8. Acceptable uses and restrictions for the online services.


Acceptable uses and other restrictions. With respect to the online services (which includes content), you may not, and may not allow third parties, to:


a)    Use the online services for any purpose that is unlawful or prohibited by these terms;


b)    Delete or change any copyright, trade mark, or other proprietary notices;


c)    Attempt to obtain ownership or title to the online services, including the content;


d)    Use, copy, distribute, republish, display, disclose, upload, post, or transmit the online services in any commercial manner;


e)    Rent, lease, sell, sub-license, loan, translate, merge, adapt, assign or transfer the online services, or combine them with, or incorporate them into, any other programs or services;


f)    Disassemble, decompile, reverse-engineer, copy in source or object code format, or create derivative works based on the online services;


g)    Transfer, provide, export or re-export the online services in violations of an embargo, trade sanction, or other technology control or export laws and regulations;


h)    Use or launch any unauthorized technology or automated system to access the online services or extract content from the online services, including but not limited to spiders, robots, screen scrapers, or offline readers;


i)    Attempt to disable, damage, overburden, impair or gain unauthorized access to the online services, McDonald’s network or any user accounts associated with the online services.



9. Limitations on liability and disclaimers.


Limitations on McDonald’s liability. MCDONALD’S SHALL NOT BE LIABLE FOR ANY DIRECT OR INDIRECT LOST PROFITS OR LOST BUSINESS DAMAGE, SPECIAL, INDIRECT, CONSEQUENTIAL, EXEMPLARY OR INCIDENTAL DAMAGES, INCLUDING LOST DATA, PERSONAL INJURY, OR PROPERTY DAMAGE RELATED TO OR ARISING OUT OF THE ONLINE SERVICES. NOTHING IN THIS SECTION IS INTENDED TO LIMIT MCDONALD’S LIABILITY FOR DAMAGES TO THE EXTENT CAUSED BY MCDONALD’S OWN GROSS NEGLIGENCE OR INTENTIONAL OR UNLAWFUL MISCONDUCT. ADDITIONALLY, NOTHING IN THIS SECTION IS INTENDED TO LIMIT OR ALTER YOUR RIGHTS AS A CONSUMER THAT CANNOT BE LIMITED OR ALTERED UNDER APPLICABLE LAW. McDonald’s reserves all legal rights to recover damages or other compensation under these terms or as allowed by law.



If we or a restaurant fail to comply with these terms and/or a contract between you and a restaurant for supplying products, we or the relevant restaurant are responsible for loss or damage you suffer that is a foreseeable result of such failure or our or the restaurant’s negligence. Our or the restaurant’s liability will be capped at the amount of the purchase price paid by you for the products you ordered. We and the restaurant are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is an obvious consequence of our or the restaurant’s breach of these terms or if it was contemplated by you and us or the restaurant at the time you purchased products using any of our online services, including the app.



Restaurants only supply the products to you for domestic and private use. You agree not to use the product for any commercial, business or resale purposes, and we and the restaurants have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.



We and the restaurants do not in any way exclude or limit liability for:


  • death or personal injury caused by our/any restaurant’s negligence
  • fraud or fraudulent misrepresentation
  • any breach of the terms implied by section 12 of the Sale of Goods Act 1979 (title and quiet possession)
  • any breach of the terms implied by section 13 to 15 of the Sale of Goods Act 1979 (description, satisfactory quality, fitness for purpose and samples)
  • defective products under the Consumer Protection Act 1987

McDonald’s provides the online services “AS-IS” and without any warranties. The online services may include inaccuracies or errors. McDONALD’s PROVIDES THE ONLINE SERVICES "AS IS" AND WITHOUT WARRANTIES OF ANY KIND EITHER EXPRESSED OR IMPLIED. McDONALD'S DISCLAIMS ALL WARRANTIES OF SUITABILITY AND FITNESS FOR A PARTICULAR PURPOSE. McDONALD'S DOES NOT WARRANT OR MAKE ANY REPRESENTATION THAT THE ONLINE SERVICES WILL BE ACCURATE, RELIABLE, UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE ONLINE SERVICES ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOU ASSUME TOTAL RESPONSIBILITY RELATED TO YOUR USE OF THE ONLINE SERVICES. YOUR SOLE REMEDY AGAINST McDONALD’S FOR DISSATISFACTION WITH THE ONLINE SERVICES IS TO STOP USING THEM. THIS LIMITATION OF RELIEF IS A PART OF THE BARGAIN BETWEEN THE PARTIES.



Third party services. The online services may link to or allow you to use third-party websites, downloadable materials, content, social networks, or other digital services (together, “third party services”). These third parties may have their own separate terms and conditions or privacy policies that you should review and understand before using them. McDonald’s does not endorse and is not associated with any of these third party services. McDONALD’S HAS NO RESPONSIBILITY FOR ANY LOSS OR DAMAGES ARISING FROM OR RELATED TO THESE THIRD PARTY SERVICES.



Events beyond our control. McDONALD’S HAS NO RESPONSIBILITY FOR McDONALD’S FAILURE TO PERFORM ANY OF ITS OBLIGATIONS UNDER THESE TERMS CAUSED BY OR RELATED TO ANY EVENT BEYOND MCDONALD’S REASONABLE CONTROL. If such an event occurs, then McDonald’s obligations under these terms will be suspended for the duration of the event; and McDonald’s may, but is not required to, use reasonable endeavours to find a solution by which its obligations under these terms may be performed despite the event.



10. Apple Applications


These terms incorporate and supplement the Apple, Inc. (“Apple”) terms and conditions (available at http://www.apple.com/legal/itunes/us/terms.html#service), including the Licensed Application End User terms therein (“Apple terms”). If you are using the online services through Apple application (“Apple Application”), you also acknowledge and agree:


  • Apple has no obligation at all to provide any support or maintenance services in relation to the Apple Application. If you have any maintenance or support questions in relation to the Apple Application, please contact McDonald’s, not Apple, using the Contact Us section on our website;
  • except as otherwise expressly set out in these terms, any claims relating to the possession or use of the Apple Application are between you and McDonald’s (and not between you, or anyone else, and Apple); and
  • in the event of any claim by a third party that your possession or use (in accordance with these terms) of the Apple Application infringes any intellectual property rights, Apple will not be responsible or liable to you in relation to that claim.

If the Apple Application that you have purchased does not conform to any warranty applying to it, you may notify Apple, which may refund the purchase price of the Apple Application to you subject to then-current Apple terms and conditions. Subject to that, and to the maximum extent permitted by law, Apple does not give or enter into any warranty, condition or other term in relation to the Apple Application and will not be liable to you for any claims, losses, costs or expenses of whatever nature in relation to the Apple Application or as a result of you or anyone else using the Apple Application or relying on any of its content.



11. Miscellaneous


  • McDonald's makes no representation that the online services are appropriate or available outside of the United Kingdom. If you use the online services from other locations you are responsible for compliance with applicable local laws.
  • These terms will be governed and interpreted pursuant to the laws of England and Wales, notwithstanding any principles of conflicts of law. You irrevocably consent to the exclusive jurisdiction of the courts in England and Wales for purposes of any legal action arising out of or related to these terms or the online services.
  • Although these terms govern the online services as between McDonald’s and you only (and although Apple is not a party to these terms), Apple is a third party beneficiary under these terms and will have the right to enforce against you those rights that McDonald’s holds under these terms to the extent such terms may pertain to them; there are no other third beneficiaries under these terms.
  • The terms are written in English.
  • On termination of these terms or of your permission to use the online services, all rights granted to you under these terms shall cease; however, these terms will continue to apply to your prior use of the online services and anything relating to or arising from such use. Upon termination, all rights of McDonald’s, including all intellectual property rights, proprietary rights, and licenses in these terms shall survive, as well as all restrictions on use, all limitations on liability and disclaimers.
  • Each of the terms and conditions in these terms are severable and operate separately. If any of them are unlawful, void or unenforceable, then the remaining terms and conditions will remain in full force and effect.
  • If McDonald’s fails to insist that you perform any of your obligations under these terms, or if McDonald’s does not enforce its rights against you, or delays in doing so, that will not mean that McDonald’s has waived its rights against you and will not mean that you do not have to comply with those obligations.
  • McDonald’s may transfer its rights and obligations under these terms to another organisation or entity, but this will not affect your rights or our obligations under these terms. You may only transfer your rights or obligations under these terms to another person if McDonald’s agrees in writing.